On June 21 2016 I spent a lovely afternoon at Warung Mbah Google in Google Indonesia office. Me, together with Shintaries and several other ladies were invited to Ifthar Session there. Google Indonesia was about to share latest information about how Google products can increase productivity for daily life; and also encourage us women to explore technology that can help us with our routine activity during Ramadan.
This is the second activity to continue the Woman 2.0 Initiative: Women and Technology which was launched on April this year. I arrived on the venue at around 3PM, and we were assigned a guest badge than should be worn at all times there. It’s pretty cool because we need to input our data in somekind of card vending machine and it would dispense a card with barcode and our name on it ☺.
Putri Silalahi, the Products Communication of Google Indonesia, opened the sharing session sometime around 4PM. She presented some updates about Google Products which were related to Ramadan activities, and daily routine as well. First thing mentioned is about Google Trends. Putri shared some keywords that are trending in Google search in Indonesia which obviously related to Ramadan. From making Lebaran hampers to the video playlist for “ngabuburit”. Content producers (blogger included) should be aware of this trend because of these reasons:
- Since the search number is high means there is good chance our article containing that trending keywords could gain a bit more traffic;
- A few terms that are highly searched in Google are actually low in competition (not really many content is focusing on the keywords). Therefore if we create a content focusing on that specific keyword, most likely that piece of content will be given higher rank by Google and displayed on first page of Goole search.
The next Google Products presented was Google Maps (I covered on previous post about how Google Maps can help during mudik time here), Goal feature within Google Calendar, and that we can watch Youtube videos without using internet quota.
After the first sharing session, next workshop is presented by Puri, a creativepreneur, the owner of Ideku Handmade. What started off as a casual blog now has grown into a full time business with several employees. In this opportunity Puri teaches us how to create unique & personalized simple hampers for Lebaran.
The first one is how to re-package regular cookies into a cute little hamper so that it is visually more appealing and personalized. A carefully and creatively packaged is more valuable for the receiver.
The second project made us children again. Yes, Puri provided each of us with linen pouch that has a line drawing on one side, and we got to color it with a special fabric marker. Yayyy!